5 free online marketing resources
Search engine optimization (SEO), email marketing and many other things related to emarketing is not something mysterious that only a few wizards can do. There is a lot of things you can (and should) do…before you turn to the wizards for that final golden touch.
Learning how to use online marketing for your business takes time. There’s no quick fix available, but the resources below will give you a great start for both learning and doing. Make this knowledge work for you and your business!
0. Before you do anything else
- First – make sure you have Google Analytics installed on your site, so you can track visits and much more.
- Then – register at Google Webmaster Central and update the settings so it suits your site.
- Now – you’re good to go, so keep on reading.
1. Hubspot grader and marketing resources
Hubspot’s grader.com is a good guideline for beginners. They currently provide help for your website, press release, Twitter and more.
You can: pull reports for your websites to get an idea about what you can improve. Use the reports as guidelines and make sure you download Hubspot’s marketing kit to learn more. Visit Hubspot resources for more learning opportunities.
2. Quirk emarketing textbook
Quirk is one of my favorite companies when it comes to emarketing. The team (the QuirkStars) blogs and tweets so you can keep track of when new things are happening. (The QuirkStars team is a good example of wizards that can take you to the next level)
You can: really learn all aspects of SEO, reputation management and everything else related to online marketing by downloading Quirk’s free emarketing textbook. Brilliant resource that covers almost everything!
3. Problogger blogging resources
On Problogger.net you will find an endless amount of resources for how to improve your blog. The email series “31 Days to Build a Better Blog” (31DBBB) is truly brilliant - especially if you already have a blog and want to take it to the next level!
You can: surprisingly easy improve your new or old blog in just 31 days. Register here and get a short, but very useful and easy-to-do, email every day for for 31 days. In the email you get your improve-your-blog task for the day plus some brief teaching to help you implement the task.
4. Mailchimp – email marketing resources
King of the email marketing jungle! Here you will find free email marketing guides, articles and videos. Mailchimp definitely live up to their tagline “We make email marketing easy & fun”!
You can: learn a lot about best practices in email marketing by reading the free and comprehensive resources. You can also grab a banana, sit back and watch MailChimp in action (getting started videos).
5. SEOmoz – Search engine optimization
This is a must-have! On SEOmoz you will find free as well as paid tools and resources for search engine optimization.
You can: start by reading their blog. Then move on to the free SEO tools and finish off with studying the free guides and articles. (if you want the really good stuff, you can go for the paid version of SEOmoz where you get access to everything. It is worth it.)
Start with the basics above and let me know if you need or have more ideas or tips’n trix around online marketing. ;)
Tags: blogging, eMarketing, Online Presence, Recommended Services, seo, Social Media
Very nicely summarised post.
I never knew about grader.com – nice one
I have added this site to my RSS feed. Awesome reading!
Aslam Levy´s last blog ..Nokia Laptop, would you buy one?
Thanks Aslam,
There are many more resources out there, but I find these resources give everybody from beginner to advanced a good start. :)
Great collection of resources (especially the Mail Chimp one!). Will be sharing this with my network, thanks.
Hi Barbara,
Thanks for your comment.
We are completely in love with Mailchimp! If you want to sign up and start using them for your newsletters etc, here’s a link that will give you USD30 from the beginning: http://moourl.com/mailchimp
Cheers,
Tess
Tess´s last blog ..First Joomla themelet for Morph now available in beta
Analytics. Very powerful yet very simple. The common mistake is that people sometimes overlook installing analytics
Tim from SEO ´s last blog ..Links direct within Google Search Suggest
I came across an article saying that he has his blog indexed by google in 24 hours: what he did is he installed analytics and commented in forums. I’m skeptic about this: I did almost more than that and didn’t get indexed that fast.
Hi there,
There’s a lot of articles about how to get your site indexed in x hours, but keep in mind that the overall goal for your site is where your focus should be. You will get listed in the search results if you do what you can to optimize for search engines.
Set up your real goals in google analytics and make sure you track and tweak those as often as you need to improve them. Think long-term. SEO isn’t a quick fix and it’s tightly connected to goal conversions, so keep on working on all aspects.
Cheers,
Tess
Hi thanks for sharing your tips. I have struggled to install google analytics on my websites and I havent heard of some of your other tips so will check them out now. regards Aly