10+ Joomla, Web Development and Business blog posts of the week

Last week we asked you to recommend your favorite online reading resources for web developers and others in the Joomla industry. Combined with what’s in my RSS reader, here’s the first result. Enjoy!

Click on the headings to read the blog posts (opens in a new window/tab). If there’s a blog post you like, we’ve made it easy for you to spread the word by tweeting the text under each description. (more…)

Tags: blogging, Copywriting, development, Joomla, technology

Search Engine Optimized Copywriting

Is your cool new JJ website user friendly? There’s more to a successful website than cool JoomlaJunkie templates. They’re an important first step. People judge by first appearances but then they want to find what they’re looking for quickly and easily.

How to hook your customers and then keep them

You need sales oriented SEO copy that engages both your customers and the search engines! And then you need to ensure that your site navigation makes it easy for your customers to find the information and products they’re looking for.

Special offer for JoomlaJunkie template users

To help you get the most from your cool JoomlaJunkie site The Copywriter Online has come up with a great special offer for October.

You can have your homepage professionally written with crisp, sales oriented SEO copy plus a site review (10 pages max) that will tell you what works and what doesn’t for only $250! That’s great value. The average cost for such a service is $520.

Get in quick as this offer is available to first 20 customers only. Visit the contact page and put JJ site offer in the subject field and then The Copywriter online will contact you to discuss details. Simple!

Tags: Copywriting, seo

Smooth the way for buyers

I am still amazed at the number of sites that make it difficult (some really, really difficult) for you to buy something from them.

Are your buyers falling at the first hurdle?

If so, the answer’s simple. Remove the hurdle! There are all sorts of barriers to buying, outside of price and availability. Here are a few that you can easily fix on your site: (more…)

Tags: Copywriting, ecommerce, useful tips

Making the most of your web presence

We know you all appreciate the benefits of cool and funky templates, after all that’s why you’re part of our Joomla Junkie community, but do you know just how important the words on your site are?

I didn’t really appreciate this myself until we teamed up with The Copywriter Online and got Munaiba to professionally write our site. Great copywriting and great templates go hand-in-hand to deliver a professional web presence and we’re stoked! It really is money well-spent.

Special Joomla Junkie copywriting deal

I’ve been chatting to Munaiba and asked her to come up with a special deal for our blog readers. Well, she’s gone one better and come up with two deals! One for blog readers and one for JoomlaJunkie Template Club members. Here they are: (more…)

Tags: Copywriting, Recommended Services

Seven guidelines for writing good copy

What is good copy? This is the question everyone would like to know the answer to. There’s probably no one right answer either. What is good copy for one audience or medium won’t necessarily work well for another.

Are there any “must haves” that are pretty universal?

I think there are. Here’s a list of my “must have” qualities for qualifying as good copy. See what you think and feel free to post your list or additions you think are important.

1. The style must appeal to its target audience
2. It should be clear what product or service is on offer
3. Benefits and unique selling propositions should be emphasised
4. It should answer the implied question “Why this product and not another?”
5. It should help the reader understand why they need the product or service
6. It should be interesting and engaging so that the reader wants to know more
7. And it should contain a call to action

What do you think?

Tags: Copywriting, tools of the trade