You may have heard the terms Web 2.0 and Social Networking bandied about more and more frequently. Do you know what they mean? More importantly, do you know what they mean for your business?
More interactive technology
Web 2.0 is the accepted term for the next generation of web technologies. These technologies provide a more interactive web experience and offer an immediacy that was lacking in static websites.
Web 2.0 technologies allow visitors to your site to comment on your products and services; to give testimonials; to ask questions and to spread the word to other possible customers by bookmarking with sites like ma.gnolia and digg. They foster the formation of online communities around common interests – hence the term social networking. Web 2.0 has also seen the rise of blogs – the good, the bad and the downright awful!
(more…) Tags: blogging, Copywriting, Social Media, technology
We are in love with everything web and embrace technology as a means to drive social change.