5 free online marketing resources

Search engine optimization (SEO), email marketing and many other things related to emarketing is not something mysterious that only a few wizards can do. There is a lot of things you can (and should) do…before you turn to the wizards for that final golden touch.

Learning how to use online marketing for your business takes time. There’s no quick fix available, but the resources below will give you a great start for both learning and doing. Make this knowledge work for you and your business!

0. Before you do anything else

  • First – make sure you have Google Analytics installed on your site, so you can track visits and much more.
  • Then – register at Google Webmaster Central and update the settings so it suits your site.
  • Now – you’re good to go, so keep on reading.
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Treasures of the week

Bookmarking on Delicious, Magnolia, Digg or whatever is one thing. Picking the diamonds out of the heaps of internet treasures you find every week is another thing all together. Below you will find three of the diamonds we found this week.

SOCIAL MENTION

Real-time tracking of what people say about you Social Mention is a social media search engine that searches user-generated content such as blogs, comments, bookmarks, events, news, videos, and microblogging services. It allows you to easily track what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time. (more…)

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Web 2.0 – what is it? And what does it mean for you and your business?

You may have heard the terms Web 2.0 and Social Networking bandied about more and more frequently. Do you know what they mean? More importantly, do you know what they mean for your business?

More interactive technology

Web 2.0 is the accepted term for the next generation of web technologies. These technologies provide a more interactive web experience and offer an immediacy that was lacking in static websites.

Web 2.0 technologies allow visitors to your site to comment on your products and services; to give testimonials; to ask questions and to spread the word to other possible customers by bookmarking with sites like ma.gnolia and digg. They foster the formation of online communities around common interests – hence the term social networking. Web 2.0 has also seen the rise of blogs – the good, the bad and the downright awful!

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